What Are Trade Leads?

By Joshua Adekane

Trade Leads are basically selling and buying offers. This comprises of any business opportunity that a company can actively pursue.

What are the best ways to find trade leads?

1. Embassies or Consulates

One option is to search for trade leads by contacting the embassy or consulate of the country you are interested to do business with. Their objective is to guide you and provide business information to help your company pursue new markets. The quality of help will really depend of the person responsible for economic development. In my case, I had both very good and very bad experiences. For the good meetings, I received a wealth of information and guidance that was extremely helpful in my endeavors of pursuing new markets. On the other hand, I sometimes met people who had no business knowledge and experience therefore I ended up wasting my time.

2. Chamber of Commerce

This is a local network of business people working together to further the opportunities for businesses. In a nutshell, help companies increase their sales in a particular market. They succeed by setting up a hierarchical structure with a board of directors who represent the interest of companies who are members. There are also various networking events which allow you meet other business people who can help you somehow or even become potential clients. The great thing about local chamber of commerce is that they sometimes join other regional or international chambers which allows you to interact with even more people outside of your country. This is great as it allows for very dynamic global trade.

3. B2B trade portals

With the increase use of the internet for doing business, B2B marketplaces and portals are becoming really useful. These websites allows businesses to post their selling leads, buying leads and promote their companies. You can also find valuable business resources that can facilitate buying abroad. Working in the Global Trade business, I need to account for time difference, travel, meetings, sales calls, dealing with daily problems and of course spending some quality time with my family. Thanks to these marketplaces, I have been able to search for trade leads 24 hours a day, 7 days a week. - 31819

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